As the Senior Director of Business Development and Strategy at Cirtec Medical, Brad leads marketing, strategy, and platform growth initiatives across the company’s core verticals, including neuromodulation, active implantables, and interventional therapies. He plays a critical role in shaping long-term strategic direction, advancing brand positioning, and driving the adoption of Cirtec’s integrated solutions throughout the full product lifecycle from concept through commercialization.
With over 20 years of experience in the healthcare and medical device sectors, Brad brings deep expertise in digital health, platform innovation, and strategic partnerships. Before joining Cirtec, he held senior leadership roles at Jabil Inc., where he launched the company’s Digital Health Platform, led major M&A activities, and negotiated a landmark $1.8Boutsourcing agreement with Johnson & Johnson. His career also includes key strategic roles at Flextronics Medical and Fresenius Medical Care.
Brad holds an MBA from Vanderbilt University’s Owen Graduate School of Management with a concentration in Finance and Strategy, and a degree in Microbiology from the University of Texas at Austin. Hisspecialties include mergers and acquisitions, digital health strategy, and high-value outsourcing in the medical device space.
A frequent speaker at industry conferences, Brad is known for his insights on the future of connected and implantable medical technologies. Based in St. Petersburg, Florida, he is passionate about healthcare innovation and community health, enjoying life on the coast with his wife and son.
